Thanks Big Fuel! - A Creative Way To Recruit
First Round seems to have watched our recruiting video at Big Fuel called "Thanks Big Fuel". It was a creative and funny way to design and produce a recruiting video. While most companies took the typical route of profiling emails and interviewing them on how "awesome" that company was, we took a humerous approach, playing on the old school recruiting videos like Apex Technical School.
We were playing the new media of "Social Media" against traditional marketing. We were the new kids on the block and pushed the idea of coming to a place where you were learning new skills in a completely new marketing space.