Razorfish Technology Blog
Razorfish already had it main blog, which from time to time included technology content, but we wanted to create a place that had all technology content. That is why we created the Razorfish Technology Blog. The blog's main purpose was to publish our position, insights, and voice on the technology affecting the marketing industry.
We had contributors from around our technology leadership group, including our CTO, SVPs of Tech and Directors. It gave those leaders a branding opportunity and was also great to providing incoming leads for both business development and talent.
- Brand exposure for our leadership increased by 100%
- Content increased by 400% for technology and data science specific topics
- Drove publishing of articles of one per month to one blog post a week.
- Exposure of blog led to increase in business development and talent interest.