Growth and Go-To-Market Advisory Services

Is your sales founder-led? No experience in Human Resources and Recruiting? Want to understand buying personas in the HR and Recruiting space?

We can provide comprehensive advisory services to fill in the HR & Recruiting knowledge gap.

Go-to-Market Strategies

Develop effective go-to-market strategies that align with your business goals and target markets. This involves analyzing market trends, identifying customer pain points, and defining the right positioning, pricing, and distribution channels. A comprehensive go-to-market audit ensures a focused and coordinated approach to product launch and market penetration.

Product Marketing

Advise on product marketing deliverables to optimize product positioning. This includes creating compelling messaging, developing value propositions, and crafting engaging content highlighting your tech solutions' benefits and unique features. By effectively positioning the product, you can attract the attention of potential customers and differentiate it from competitors in the market.

Sales Enablement

HR and Recruiting focused sales enablement services equip revenue and growth teams with the tools and resources to drive sales effectiveness. This includes advising on sales training materials, creating product demos and presentations, and providing ongoing support to the sales team. By empowering the sales team with the proper knowledge and resources, I can help them effectively communicate the value proposition, address customer pain points, and close deals successfully.

Marketing Strategies

With experience on the buyer side of HR and Recruiting tech, I can advise on marketing strategies to help elevate visibility and build brand awareness. This involves advising on your marketing plans, analyzing your digital marketing channels, and assisting with targeted campaigns to reach the desired audience. Using content marketing, social media marketing, SEO, and email marketing techniques, with a lens of the HR and Recruiting buyer, to increase your visibility, attract qualified leads, and build a strong brand presence in the market.

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Testimonials

Lattice

"Anthony is an instrumental member of Lattice's product advisory council. We meet regularly every month for him to share relevant HR technology insights. Anthony's point of view helps my teams shape product and go-to-market strategy. Anthony is a straight shooter and a fantastic communicator. He tells it like it is. If you are looking to build a product that solves real customer painpoints, you'd be missing out if Anthony's perspectives weren't included."

- Ross Gordon Product Marketing Manager

Change Engine (& Role Point)

"Anthony has served as one of our trusted advisors at RolePoint (acquired by Jobvite) and now ChangeEngine. His feedback throughout our journey has been invaluable. Anthony has the ability to see multiple steps ahead of the innovation curve and provides actionable advice. One of the hardest parts of building any startup is building a simple yet impactful message that resonates. We'd highly endorse Anthony for any company with high ambitions to scale."

- Andrew Higashi, CEO & CoFounder & Kes Thygesen, Cofounder & CPO

Bennie (& Namely)

"Over the past decade, Anthony has provided invaluable insights and advice to me and my companies. It’s rare to find a People leader who is both strong operationally in terms of HR but also understands the needs and strategies of a business. Anthony is deeply committed to making technology work better for business and is highly effective at communicating those benefits."

- Matt Straz, CEO/Founder

Capsule

“Anthony was one of the first to join Capsule’s customer advisory board and has continued to be an incredibly helpful and insightful resmyce when it comes to understanding my ideal customer profile, their pain points and use cases. We greatly value any time and input he gives us which has directly influenced my product roadmap and how we think about go to market.”

- Champ Bennett, Co-Founder/CEO

Makerspace NYC

“Anthony gave us invaluable business and marketing advice when we started Makerspace NYC and continues to help as we grow from a small community makerspace in Staten Island to a citywide hub for the small manufacturer. His expertise helped shape the way we work with our community of entrepreneurs and makers and gave us insight into how to help them develop and grow their own creative businesses.”

- Scott Van Campen, Executive Director & DB Lampman, Associate Director

Advisor to Work Tech Companies