GoPro Culture Project
Razorfish's technology and data science teams were created both organically but also via acquisition and a combination of agencies coming together. Our global presence spanned countries and companies. We needed a way to bring the groups together in one cohesive way. The GoPro Culture Project was an idea we created to bring all our teams together as one Razorfish.
We sent out over 100 GoPro cameras to technology offices across the globe. The one request was to record what is was like for technology folks to work in that specific office and team. The goal was to create a 1 Razorfish video, but also identify the various ways we were the same and highlight the differences.