BEMAVEN - Content Marketing in Recruiting
To increase the visibility of our leaders, while providing Razorfish's insights and voice, we created the Razorfish Technology Blog. The blog was supported by the ghost writing of the BeMaven team. They helped to create individual brands, voices and content that could be shared publicly.
The BeMaven partnership allowed us to help our leadership create content and their voice with help from branding and content experts across the country. The leaders would contribute articles to our blog, use it as a way to brand themselves into the marketplace and allow Razorfish to have multiple voices in the talent market.
- Increased the brand visibility of our leadership
- Content creation increased by 500% by providing leaders the support and ideas to create content on a weekly basis.
- Technology and data science candidate flow increased by 25% with the source being our technology blog.